John Frieda Collection Luminous Color Glaze Radiant Red: Easy-to-use gel-creme formula that adds a hint of glossy color and boosts shine right in the shower Recharges faded red hair with a dose of deep red color, supple texture and blazing shine Gives red hair a wake up call and turns the light on faded, lackluster hair so it glows with newfound vibrancy and shine anytime hair needs a pick-me-up Delivers the results of a salon glazing treatment, reviving color and adding a high gloss finish to hair right in your shower Gentle, non-damaging formula infuses red hair with a hint of natural looking color while imparting blazing shine and supple, luxurious texture Not a permanent hair color *Details provided by John Frieda